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APMA unveils an all-Canadian Connected Vehicle Technology Showcase

Today vehicle manufacturers and their suppliers are actively adopting ‘rapid technology cycles’ in accordance with the standards set in the mobile industry. Connected vehicle technology speaks for itself, pushing the envelope for faster data delivery, interactivity and safety within the entire in-vehicle user experience. The connected car movement is driving convergence of automotive and technology ecosystems at an exponential pace.

The Automotive Parts Manufacturers’ Association (APMA) recognizes this as an opportunity to leverage technology advancement that exists in Canada, showcasing the potential of this market convergence in a real world environment. At its Annual Conference & Exhibition in Windsor on June 4, 2014, APMA will unveil its “Connected Vehicle Technology Showcase” demonstrating the art of the possible by seamlessly integrating Canadian technologies into a rolling innovation platform. This Showcase is comprised of thirteen companies, amalgamated and integrated into a fully functional, Ontario assembled Lexus RX350 donated by Toyota Motor Manufacturing Canada. This vehicle is the launch point for promotion of Canadian innovation and technology on an international scale.

The vehicle will be formally unveiled at a ceremony on June 4, 2014 at 5:15 pm in the Exhibit Hall (Augustus I) at the APMA Annual Conference & Exhibition being held at Caesars Windsor Conference Centre. Following the ceremony, the Conference will continue with dinner and keynote presentation from Ray Tanguay, Chairman, Toyota Canada Inc. and Toyota Motor Manufacturing Canada Inc.

“APMA’s Connected Vehicle Program is a showcase of where the automotive industry is headed. It is a collaborative effort, providing a seamless experience, without losing sight of technological innovation, safety and overarching connectivity.” says Steve Rodgers, president, APMA. “Canada has an abundance of advanced technology experts and companies which can lead on the world stage for the next generation of vehicles. This project proves that and represents a “mobile” incubator of evolving connected vehicle technologies to show to potential customers. It is an example of collaboration, advanced technology and ingenuity, all from Canada.”

The vehicle will be on display in the Exhibition Hall of the Conference and will be available for full demonstrations of the technologies throughout the two days of the conference.

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