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Where next on Cupra’s driver-centric roadmap?

Under its Interim CEO, the VW Group’s rebel brand doubles down on a driver-centric experience. By Megan Lampinen

Cupra’s latest strategic roadmap promises to take the rebel brand more solidly into the performance space with an unapologetically driver-centric focus. The company’s grand reveal of its Tindaya concept at IAA introduced the tagline ‘No drivers, no Cupra’.

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