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Toyota transforming pipedreams into household names

Employing a liberal use of baseball analogies, Toyota's President emphasises the importance of wowing buyers

Toyota wants to know what wows buyers today. The OEM, which has regained the global sales lead from Volkswagen in the first nine months after having lost it in the first half, is emphasising the potential over the practical at this year's Tokyo Motor Show with a range of concept models.

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