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Ride-hailing’s success in Canada depends on electrification

In order to build on its early success, shared mobility players will need to embrace convenience and electrification to win over customers. By Will Girling

Shared mobility is signalling not just new technology but a change in the whole concept of ownership. In an August 2021 report, McKinsey & Co speculated that new modes of mobility could start to disrupt urban transport norms in the 2030s, with the disincentivising or restriction of private vehicle ownership in cities as a core factor. The reason for this is ultimately tied to governments striving to meet carbon reduction targets. In April 2021, the Organisation for Economic Co-operation and Development (OECD) found that shared mobility has the potential to offset 6.3% of emissions within the transport industry, which accounts for approximately 30% of all carbon emissions globally—“a significant environmental benefit.”

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