OTA updates vital for monetising vehicle software

The ability to wirelessly tweak a vehicle’s connected offerings could lead to near-limitless revenue potential. By Jack Hunsley

All automakers are excited by the potential of connected mobility, especially given the theoretical revenue on offer. IBM Consulting projects that the connected vehicle market could soon rise to US$220bn, with the connected vehicle itself being not just a significant IoT device vertical, but the biggest. Players both old and new are eager for a slice of this market.

Special report: Vehicle software innovation

Success in this domain is, of course, reliant on numerous factors, including the adoption of innovative electrical/electronic (E/E) architectures, the hiring and retention of software talent, and partnerships with technology-savvy collaborators. Another huge piece of this puzzle, however, is over-the-air (OTA) updates.

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