Not shared, but flexible: Bentley on Demand exploring ownership experience

Bentley's new connected-mobility service recognises that owners may be looking for a more flexible approach to car ownership and use, writes Megan Lampinen

Flexible ownership model or luxury brand experience? Bentley on Demand is blurring the lines. The new connected-mobility service offers current owners the use of a Bentley while travelling or a different Bentley model for special occasions. Pilots are underway in Los Angeles, New York and Dallas.

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