Mitigating the fallout from Hyundai/Kia’s fuel efficiency debacle

Hyundai and Kia's record fine for overstating fuel economy on certain US models has been grabbing headlines and promises to make a notable dent in the OEMs' balance sheets. However, what sort of implications will the debacle have for the value of the brands moving forward? Automotive World spoke to Graham Hales, Global Chief Marketing Officer at Interbrand, on the likely fallout in terms of brand value.