Honda is positioning itself as a competitor among premium European brands in the C-segment, such as Audi and Mercedes-Benz. The company hopes the launch of the new Civic at the 2016 Paris Motor Show will widen its market appeal, and has chosen to put the focus on performance and quality.
Subscribe to Automotive World to continue reading
Sign up now and gain unlimited access to our news, analysis, data, and research
Already a member?