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GM leverages the luxury card with Cadillac’s return to “the pinnacle of premium”

Cadillac is GM's ticket into the profitable luxury segment, where it aims to capture a 10% market share

When do flat sales represent notable progress? When you are Cadillac, in the midst of a major brand overhaul and yielding the whip on pricing discipline. The message from brand President Johan de Nysschen at General Motors’ recent Global Business Conference was that a combination of entering into new segments, targeting new customer demographics and expanding into new geographies will carry the brand to its 500,000 unit sales target by 2020.

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