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From pushy sales reps to coffee and art: Cadillac redefines brand experience

Cadillac's Brand Marketing Director Melody Lee talks to Megan Lampinen about the importance of building a cultural connection with consumers

Brand experience continues to evolve as OEMs develop fresh approaches to interacting with consumers. After all, the individual that drinks a coffee in Cadillac House today could very likely decide to buy a Cadillac vehicle in the next few months.

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