At Automotive World’s Megatrends India 2014, one overriding message from automotive industry leaders struggling with a stagnant domestic market was that this year’s parliamentary election effectively splits the year in two, with strategic decisions and any recovery on hold until the result is declared. Voting is under way, and by mid-May, the outcome will be known.
India’s auto industry sees 2014 as a year to forget, but the market has serious long-term potential
