Flexibility vital for suppliers wanting a part of the future in-vehicle experience

With new advances allowing third parties into the cockpit, suppliers must offer automakers the flexibility to create bespoke brand experiences. By Jack Hunsley

From integrated 8-track players to audio streaming, how consumers interact with their vehicles has changed drastically over the years. For the consumer, almost all progress made in-vehicle to date has been for the better, but for those building these experiences, this evolution continues to create headaches.

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