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FCA – not just a new chapter but a whole new book

Marchionne's new business plan signals an ambitious new direction for Fiat Chrysler Automobiles

[Updated: Adds comments]

The long-awaited Fiat Chrysler Automobiles (FCA) Investors Day kicked off with an early unveiling of the new FCA sign at Chrysler Group Headquarters in Auburn Hills, Michigan. What once read Chrysler now reads Fiat Chrysler Automobiles, most clearly signalling the start of a new direction.

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