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Interview: Benoit Schlumberger, Director of Global and Market Industry Analysis, Opel

Opel/Vauxhall’s new A-segment car, the Adam, marks the OEM’s first steps into a previously unexplored area: developing a product around fashion and lifestyle trends, with a heavy focus on personalisation and connectivity. How does Subscribe to Automotive World to continue reading Sign up now and gain unlimited access to our news, analysis, data, and research … Continued

Automotive Megatrends Issue Q2Opel/Vauxhall’s new A-segment car, the Adam, marks the OEM’s first steps into a previously unexplored area: developing a product around fashion and lifestyle trends, with a heavy focus on personalisation and connectivity.

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