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Interview: Benoit Schlumberger, Director of Global and Market Industry Analysis, Opel

Opel/Vauxhall’s new A-segment car, the Adam, marks the OEM’s first steps into a previously unexplored area: developing a product around fashion and lifestyle trends, with a heavy focus on personalisation and connectivity. How does It’s time to log in (or subscribe). Not a member? Subscribe now and let us help you understand the future of … Continued

Automotive Megatrends Issue Q2Opel/Vauxhall’s new A-segment car, the Adam, marks the OEM’s first steps into a previously unexplored area: developing a product around fashion and lifestyle trends, with a heavy focus on personalisation and connectivity.

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