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Brand management leaders – the ones to watch, and why

Automotive World speaks to Davis Brand Capital CEO Patrick Davis on the forces impacting automotive brand management

When it comes to brand management, automotive players are making steady strides in improvement. Every year, Davis Brand Capital analyses about 1,100 global companies based on the effectiveness of their brand management. For 2014, it evaluated 1,126 companies, and four from the automotive segment made it into the top 25. Automotive World spoke to company Chief Executive Patrick Davis on some of the industry implications from the latest study.

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