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Rolls-Royce’s shifting customer base shines through with new Dawn

While the Dawn will be on display at the upcoming Frankfurt Motor Show, the car made its first appearance to the world in a global webcast unveiling ceremony

That British icon of ultra-luxury motoring, Rolls-Royce, is moving towards a younger, tech-savvy customer base with its latest model, the Dawn. This was made abundantly clear in the choice of a digital launch for the new convertible.

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