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It’s aftersales care, more than vehicles, that tops fleet agenda

For dealers that invest in fleet concerns the payback can be significant, TrustFord’s Mark Wilkie tells Megan Lampinen

Fleet concerns should be dealer concerns, and providing excellent customer service can prove the difference between lifetime loyalty and lost business. Commercial vehicles and fleet sales make up about half the volume at TrustFord, the world’s largest dedicated Ford dealer group. The group has been investing heavily in a range of aftersales care services to ensure it is addressing its customers’ concerns….

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