SEAT has never been the most successful brand within the Volkswagen Group but there is clearly change in the air. Volumes have been growing – up 45.9% since 2012 – and quality improving. President Luca de Meo has pinpointed a handful of key developments that made this possible….
45% growth in five years: Luca de Meo shares the secrets of SEAT’s latest success
SEAT's President tells Megan Lampinen about the importance of offering a driver-centric experience today and in the future