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Ford’s LaNeve bullish on Lincoln but not so much on luxury

Ford's Mark LaNeve speaks to Megan Lampinen about the company's US market strategy for the premium segment

Ford's recent Go Further event in Germany confirmed the brand's concerted effort to move upscale in Europe, specifically with the new Fiesta. However, it's a different ballgame in the US.

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https://www.automotiveworld.com/articles/fords-laneve-bullish-lincoln-much-luxury/

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