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Europe to play key role in Ford’s future-proofing

Ford's Go Further event in Cologne was more recap than revolution, but there was an update on the region's profitability and the role it will play in autonomous tech development. By Megan Lampinen

Ford 's latest Go Further event in Cologne, Germany, brought Europe into the spotlight with a closer look at the region's contribution to global mobility diversification efforts. Ford has long been pushing the message of its transformation from a car manufacturer to a mobility provider. The news from Cologne is that Europe will play a key part of that.

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