Cadillac sold 22,239 new vehicles globally in May, a decrease of 3.8 percent, as deliveries of the brand’s two all-new products, the CT6 prestige sedan and XT5 luxury crossover, commenced with customers.
Cadillac sales in China rose 30 percent in May. China is the world’s largest market, and Cadillac’s growth there continues to accelerate. So far this year, Cadillac has grown more than 12 percent in China.
Globally, more than 4,000 units of the 2017 XT5 were sold in its first full month of sales, despite low initial inventories and a gradual production ramp-up. For the second consecutive month, deliveries of the outgoing SRX fell sharply as inventories of the prior model continued to sell out and initial shipments of its successor, the XT5, started to build in May.
In the U.S. market, Cadillac average transaction prices were $54,131 (according to J.D. Power Information Network, May 16), the highest among full-line luxury brands.
“Leading in transaction prices indicates the rising stature of Cadillac in consumers’ minds, and represents the manifestation of our continued strategy to prioritize the elevated position of the brand over volume,” said Cadillac President Johan de Nysschen. “Reinforcing the aspirational stature of our brand is a key ingredient as we pursue expansion of our global footprint.”
Cadillac sales in key regions appear in the table below.
*China 2016 retail sales
**Europe sales are estimated, do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)
