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Alternative mobility moves mainstream as ‘sharing’ stakes rise

Apple, Toyota and VW are the latest big names to invest in alternative mobility solutions, solidifying the evolution in ownership concepts taking place. By Megan Lampinen

The move from ownership to usage is gaining momentum, and every OEM out there wants to make sure it has at least some stake in the burgeoning segment. The past few days alone have seen new announcements on this front from Apple, Toyota and Volkswagen Group. They are only the latest big names to make investments in alternative mobility solutions, solidifying the evolution in ownership concepts taking place.

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