Car market leader Maruti Suzuki India Limited, unveiled its much awaited offering in the mid-size premium sedan segment, the Ciaz, today.
At the global debut of the Ciaz, Mr Kenichi Ayukawa, Managing Director & CEO said, “Ciaz has been designed keeping in mind aspirations of a mid-size premium sedan customer. A complete package, the Ciaz offers European styling, premium rich interiors and a host of upmarket features. Ciaz Diesel is India’s most fuel efficient car. The designers have paid special attention to ensure space, comfort and convenience for rear seat occupants as well. We are confident that Ciaz will be warmly received as the preferred upgrade by compact cars owners.”
Thanking customers for the overwhelming response to the Ciaz, Mr Ayukawa added, “We are delighted with the bookings. It demonstrates customers’ confidence in brand Maruti Suzuki and reinforces our commitment to customers.”
Built on a brand new platform Ciaz is the longest and one of the widest sedan in its class.
The Company along with its vendors have invested Rs. 620 crore towards development of this model.
Christened innovatively, CIAZ stands for Comfort-Intelligence-Attitude-Zeal.
In addition to strengthening its presence in the domestic market, Maruti Suzuki plans to export the Ciaz to markets in the Middle East, Latin America and Africa regions
