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Volkswagen’s new electrification strategy could be hard to swallow

Experts suggest consumers will struggle to accept VW’s plan to electrify its future launches

Volkswagen’s new Chief Executive Herbert Diess has announced a number of “major product decisions” that point towards a focus on electrification, despite a dramatic downturn in investments. Diess said he is determined to “reposition” the VW brand in light of the emissions scandal.

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