TrueCar, Inc., the most efficient and transparent online destination to find a car, today announced its partnership with Refuel Agency, the largest provider of media and marketing services specializing in and reaching the military audience. The partnership with Refuel Agency will support TrueCar in building brand awareness for TrueCar Military through strategic research that delivers richer audience insights and differentiated brand positioning.
“While only launching earlier this year, TrueCar Military is already the fastest growing affinity based car buying program in TrueCar history. It’s very important to us that we invest in growing awareness of this program to the military community authentically and creatively,” said Mike Darrow, President & CEO of TrueCar.
“Refuel is the right partner to help us achieve that goal,” added Darrow. “Bringing together Refuel’s deep expertise and insights into the military segment with TrueCar’s thirteen years of experience powering car buying programs for prominent military service organizations will ensure we build a strong marketing foundation for TrueCar Military that sets us up for long-term growth.”
TrueCar’s partnership with Refuel Agency will focus on:
Brand Positioning and Messaging
Custom Persona Profiles & Segmentation
Custom Photography Assets
Digital, Social and Traditional Media Placement
“We are excited to partner with TrueCar and are confident that, through our Military expertise and omni-channel approach, TrueCar will become the go-to online destination for the Military and their vehicle shopping needs,” said Derek White, President & CEO at Refuel Agency. “By choosing a Military marketing agency and utilizing Veteran directors, photographers and producers for their campaign, TrueCar shows their dedication to the Military and Veteran community.”
TrueCar launched ‘TrueCar Military,’ in May as a dedicated vehicle purchase program that provides exclusive Military incentives and benefits, on top of TrueCar’s existing benefits, to those who have served our country’s armed forces and their families.
TrueCar Military is available to all U.S. active duty service men and women, military retirees, veterans, and their spouses. Current TrueCar Military benefits include:
$500-$4,000 Bonus Cash from Select Automakers
Dealer Discounts on New and Used Vehicles
Up to $4,000 Worth of Benefits for Repair and Auto Deductible Reimbursement
Dedicated Military Customer Service Hotline
For more information on TrueCar Military, please visit: http://www.truecar.com/military.
SOURCE: TrueCar
