Sixty years ago this week, Toyota launched the “Crown”, a luxury sedan that would go on to become the company’s longest-running passenger-car nameplate and a significant vehicle in the history of the Japanese automobile industry.
In 1958 the Crown became the first Japanese passenger car to be exported to the United States, and also started Toyota’s passenger car exports to Africa in 1957 and Europe in 1962. Now in its 14th generation, its foremost models are the Crown Royal deluxe saloon and the Crown Athlete sports sedan, both with hybrid powertrain options.
In Japan, Toyota is marking the anniversary with the introduction of limited-time-only sky blue and bright green exterior body colors.
