PSA Group extends its partnership with Bolloré in car-sharing services in Lyon (Bluely) and Bordeaux (Bluecub)

The PSA Group, which holds a 24% interest in Blue Alliance*, will be expanding the Bluely and Bluecub car­sharing fleets in Lyon and Bordeaux, France in November. A total of 30 Citroën C-Zéro pure electric four­seaters will be added to the Bluely service and 20 vehicles will be introduced to the Bluecub fleet. This delivery …

The PSA Group, which holds a 24% interest in Blue Alliance*, will be expanding the Bluely and Bluecub car­sharing fleets in Lyon and Bordeaux, France in November. A total of 30 Citroën C-Zéro pure electric four­seaters will be added to the Bluely service and 20 vehicles will be introduced to the Bluecub fleet.

This delivery of Citroën vehicles represents a new step in the strategic partnership forged between the PSA Group and Bolloré in June 2015. The partners are focused on promoting electric mobility through the production and distribution of a Bolloré-inspired electric vehicle (Bluesummer and E-MEHARI) at the PSA Group’s Rennes plant and through the development of shared mobility solutions such as car-sharing schemes.

The 5-door, 4-seat C-Zéro EV will diversify the range of vehicles on offer and provide car-share members with a new driving solution. The C-Zéros will be fully incorporated into the fleets and available for rental and reservation at any time, just like Bolloré’s 4-seat Bluecar compacts. They will also benefit from 24/7 assistance and free parking, allowing users to take to the road with complete peace of mind.

By developing new, eco-responsible products and services, this alliance between Bolloré and PSA in the area of electric mobility is providing a tangible response to today’s environmental challenges. It confirms the success of the car-sharing schemes developed by Bolloré in France and the PSA Group’s active involvement in mobility, as outlined in its Push to Pass strategic plan.

* Blue Alliance is owned by Bluecarsharing (51%), Renault (25%) and Automobiles Citroën (24%).
It holds 100% of Bluecub and 95% of Bluely, alongside CNR-Compagnie Nationale du Rhône (5%).

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