Lexus International today announced the ‘LEXUS YET’ exhibition as part of Milan Design Week 2017, the world’s largest design exhibition, also known as Salone Del Mobile. The Lexus exhibition will be held April 4th through April 9th, at the La Triennale di Milano, the Design and Art Museum in Parco Sempione―considered the center of Milan Design Week.
This event marks the tenth edition for Lexus International at Milan Design Week, highlighting the brand’s long standing passion for design and innovation. To celebrate this significant juncture, Lexus enlisted the cooperation of Architect, Designer and Professor Neri Oxman of the MIT Media Lab and her research and design team, The Mediated Matter Group. An acclaimed creative pioneer, operating at the leading edge of architecture and design, Oxman is known for design innovation that is inspired and informed by the natural world. Oxman’s vision of harmonizing “nature” and its seeming opposite “technology” resonates strongly with the Lexus “YET” philosophy*. Yoshihiro Sawa, Executive Vice President of Lexus International explains “By challenging ourselves to combine elements that at first seem incompatible, we are able to ignite our creative potential and explore new frontiers in design and technology.”
Lexus and Oxman’s team share a deep commitment to making the world a better place through design and material innovation. For the Lexus event, Oxman and her Mediated Matter Group will express the ‘YET’ philosophy in an immersive multi-dimensional installation of light and shadow brought together through a novel technology developed by the team.
To complement what will be an immersive and amazing experience, Lexus will also showcase the 12 Lexus Design Award finalists’ works as prototypes and panel displays showing how they would apply the YET philosophy in original and innovative ways. Lexus further brings home its passionate commitment to design with a visually engaging and inventive retrospective of Lexus’ ten appearances at Milan Design Week.
