Today the fifth EXPO Day by STARTUP AUTOBAHN took place in the “Wagenhallen” in Stuttgart, with the attendance of Baden-Württemberg’s Minister President Winfried Kretschmann. After a brief plenary introduction, the more than 1000 guests divided into three sessions covering the topic areas of Mobility, Production and Corporate Processes. This is where more than 30 participating startup companies presented more than 50 projects which they had conducted during the programme with Daimler and the other STARTUP AUTOBAHN industrial partners.
In this programme, the startups selected from thousands of recently founded companies around the world realised one or more projects in cooperation with at least one industrial partner in 100 days. Twelve startups realised projects in cooperation with Daimler AG in the round just completed – this time with a special focus on Production and Corporate Processes.
“The STARTUP AUTOBAHN is a success story of which we as the initiator are very proud, as it brings expertise together and truly accelerates innovation,” says a gratified Ralf Lamberti, Head of Intellectual Property, Trends & Innovation at Daimler AG. “Since we initiated the platform in 2016, we have been repeatedly impressed with the innovative problem-solving approaches and new technologies of the startups. And more importantly still, several business units have already been able to bring startup solutions to production maturity.”
One example is the address system by the British startup what3words. what3words has divided the entire world into 57 billion squares measuring three metres by three metres, and has allocated each of these squares a unique three-word address – including places where there are no regular street addresses. This means that every one of these locations is unambiguously identified and easy to memorise. The system came to the STARTUP AUTOBAHN in 2017, and since 2018 it has been usable in Mercedes-Benz models with the multimedia system MBUX, where a destination can be entered into the navigation system by voice control with just three words. Another example is the Mercedes-Benz parking card developed together with Evopark, which can be ordered via the Mercedes me Portal. The Mercedes-Benz parking card makes it possible to park and pay in selected multi-storey carparks without drawing a ticket – simply drive in and out without long waiting times.
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SOURCE: Daimler
