- New Nissan Navara now on sale across Europe
- New Navara ‘Tough as always, smarter than ever’ advertising campaign released
- Video demonstrates all-new Navara tough and smart capabilities by demolishing a building to make way for street football pitch
- Follows recent launch of Nissan’s market-leading five year warranty
Nissan’s all-new award-winning Navara is now on sale across Europe, combining the best of Nissan’s Crossover leadership with over 80 years of experience in designing and manufacturing robust and cleverly engineered pick-ups.
To celebrate this moment, Nissan launched a new, European-wide advertising campaign showcasing the ‘tough as always, smarter than ever’ nature of the Navara.
Reflecting Nissan’s passion for innovation, the film’s narrative carries a motivating message for all – “Don’t hope for better. Make it”. Exhibiting Nissan’s forward-thinking mind-set, the film sees a team of five all-new Navaras demolish an old, abandoned building to build a beautiful street football pitch in its place.
The film proves the robust and capable nature of the Navara, showing how its extensive range of accessories and advanced technology can aid vehicle owners. To see the Navara in action, visit: https://www.youtube.com/watch?v=lBCeHAS8kY8&
The Navara was recently announced as the winner of the coveted International Pick-Up Award 2016, with judges praising its new-to-sector five-link rear suspension and superior on-road and off-road capabilities.
Ponz Pandikuthira, Director of Light Commercial Vehicles for Nissan Europe,: “The 12th generation Navara builds on Nissan’s 80 year pick-up heritage with a crossover-inspired design, to set a new benchmark for performance, refinement, convenience and running costs in the pick-up sector. We wanted this campaign to showcase the sturdy and durable nature of the vehicle, whilst also demonstrating how its advanced technologies and comfortable ride make it an ideal partner for all owners, no matter what their requirements. The narrative reflects Nissan’s innovative and forward-thinking approach, always looking for intelligent, smart solutions to help improve everyday life situations.”
A series of ‘life hack’ videos have also been released on Nissan’s social media sites to mark to occasion, giving business owners simple but unusual solutions to everyday problems they might encounter in their work environments, mirroring how the Navara can adapt to suit the requirements of any situation.
The Navara joins Nissan’s wide range of LCVs, which also includes the NV200 and NV400 vans and NT400 Cabstar and NT500 trucks. Designed to suit a variety of uses, Nissan’s vans and pick-ups provide cleverly-designed cargo spaces and the latest technological features as options, including rear view camera and NissanConnect Navigation system. The LCVs provide for a wide range of applications, with impressive manoeuvrability, high levels of driver comfort and affordable cost of ownership from versatile and durable chassis and cabs.
Nissan LCVs are now also protected by Nissan’s recently launched industry-leading five year Manufacturer Warranty, which covers a comprehensive array of component and chassis parts, from powertrain and battery through to paintwork. The warranty even extends to include Nissan Genuine Accessories.*
To find out more about the new Nissan Navara and Nissan’s industry-leading five year Manufacturer Warranty, go to http://www.newsroom.nissan-europe.com/ or visit your local Nissan LCV dealer.
