Time is at a premium for today’s consumers, and test-driving vehicles isn’t always easy to fit into a busy schedule. To help alleviate this concern, Nissan is launching its 2018 LEAF Drive and Discover program, a concierge test drive program that allows consumers to experience the all-new Nissan LEAF1 at their convenience via an appointment-based delivery platform in select cities.
“Even though schedules are exceedingly busy these days, we wanted to make it is easy for people to experience the all-new Nissan LEAF,” said Brian Maragno, director, Nissan EV Marketing and Sales Strategy. “Delivering the all-new LEAF directly to a consumer’s desired location allows them to experience it precisely when and where their schedule allows.”
Nissan kicks off the program in each city by hosting consumer events with the all-new LEAF on display along with branded giveaways for visitors. Guests will be able to talk with Nissan product specialists and schedule their LEAF test drive while visiting the display space.
2018 LEAF Drive and Discover: Consumer Display Events
OCTOBER 15
- Denver | Cherry Creek Shopping Center – 3000 E First Avenue, Denver, CO 80206
- Portland, OR| Washington Square – 9585 SW Washington Square Road, Portland, OR 97223
- Seattle | Pacific Place – 600 Pine Street, Seattle, WA 98101
OCTOBER 21
- San Jose, CA | Santana Row – 377 Santana Row, San Jose, CA 95128
OCTOBER 22
- Atlanta | Atlantic Station – 1380 Atlantic Drive, Atlanta, GA 30363
- Los Angeles | Santa Monica Place – 395 Santa Monica Pier, Santa Monica, CA 90401
Upon appointment day, a Nissan product specialist will deliver the all-new LEAF directly to consumers and provide a detailed walk-around of the new LEAF. The Nissan representative will also accompany the test drive, answering questions along the way.
Prior to the start of the 2018 LEAF Drive and Discover program and to thank our loyal owner base, current Nissan LEAF owners will be invited to exclusive owner appreciation parties in each of the seven program markets. Owners will receive the invitation via email.
Beginning Friday, Sept. 8, current LEAF owners and interested consumers can sign up for their appointment via https://allnewleafdrive.com/. Consumers can also sign up for appointments at Nissan-attended National Drive Electric Week events.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and INFINITII vehicles can be found online at www.nissanusa.com and www.infinitiusa.com, or visit the U.S. media sites nissannews.com and infinitinews.com.
