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MEMA: Vehicle Manufacturers’ Consumer Privacy Protection Principles A Good First Step on a Long Road to Freedom of Choice

On Nov. 13, the Association of Global Automakers and the Alliance of Automobile Manufacturers released “Consumer Privacy Protection Principles,” which serve as an approach to customer privacy that vehicle manufacturers can choose to adopt when offering vehicle technologies and services. The announcement noted that, “ The automotive industry is developing innovative technologies and services that … Continued

On Nov. 13, the Association of Global Automakers and the Alliance of Automobile Manufacturers released “Consumer Privacy Protection Principles,” which serve as an approach to customer privacy that vehicle manufacturers can choose to adopt when offering vehicle technologies and services.

The announcement noted that, “ The automotive industry is developing innovative technologies and services that promise to deliver substantial benefits and enhanced driving experience”, and that “many of these technologies and services are based upon information obtained from a variety of vehicle systems involved in the collection of information about the vehicle’s location and driver’s use of a vehicle”.

The Motor & Equipment Manufacturers Association (MEMA) views this as a positive first-step in providing greater transparency, privacy and the option for motorists to “opt-out” of sharing non-essential vehicle system data. “MEMA believes there is still much work to be done to ensure motorists continue to have the freedom of choice where their connected-vehicle is serviced as well as the freedom of choice to send vehicle data directly to independent service providers, in both the light duty and heavy duty vehicle sectors,” said Steve Handschuh, president and chief executive officer of MEMA.

“MEMA recognizes that technology is moving quickly and that there are big unknowns about the transformation this technology will bring,” Handschuh said. “We do know however, that since the dawn of the automobile and the technology advancements of the last 110 years, independent service providers, distributors and parts suppliers have served a valuable role in keeping all makes and models of vehicles properly maintained and safe.”

MEMA seeks to continue its work with vehicle manufacturers to ensure that new vehicle technologies would not take away the freedom motorists enjoy today of where vehicle service and repair is performed. This would include the adoption of a universal vehicle systems gateway into connected vehicles and standards for an open data architecture as a catalyst for app developers to enhance the owner experience, and to do so safely while providing vehicle owners control over their privacy.

“MEMA stands ready to serve as a platform for industry dialogue in working with vehicle manufacturers to achieve our common goal of serving the needs of the motoring public,” Handschuh concluded.

For more information, contact Ann Wilson, senior vice president of government affairs, MEMA: awilson@mema.org.

About MEMA

MEMA is the Motor & Equipment Manufacturers Association (www.mema.org), a trade association for motor vehicle and mobility suppliers and parts manufacturers and remanufacturers celebrating its 110th anniversary. Our members supply both the original equipment and aftermarket segments of the light vehicle (car and truck) and commercial vehicle (on- and off-road) industries. MEMA operates through its four divisions: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA), Motor & Equipment Remanufacturers Association (MERA) and Original Equipment Suppliers Association (OESA).

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