McLaren Automotive has announced the appointment of David McIntyre as Regional Director for the Asia Pacific reporting to Jolyon Nash, Executive Director for Global Sales and Marketing.
McIntyre, age 42, brings 19 years experience of working with luxury automotive brands globally with the last nine years in the Asia Pacific region. He joins as McLaren prepares to launch its most exclusive product to date, the McLaren P1™ GTR, and its most attainable, the Sports Series which goes on sale in 2015.
Commenting on the appointment, Nash said: ‘The Asia Pacific market is becoming increasingly important as McLaren continues to grow its presence in the region, highlighted recently with the launch of our first region-specific model, the 625C. David brings a wealth of knowledge and experience of the luxury automotive markets from around the world, and especially in this region, and will be a real asset for us.’
‘I couldn’t be more excited to join McLaren Automotive,’ said McIntyre. ‘It is a company I have watched closely since launching in 2011, and it has made a real impact in the Asia Pacific market, quickly establishing a strong fan- and customer-base across the region. 2015 is shaping up to be a key year with the launch of the much anticipated Sports Series, and I am looking forward to the challenge and joining the McLaren family.’
The Asian market has seen the biggest area of growth for McLaren Automotive over the past two years, not least with the entry into China in September 2013. Sales are set to grow from 20 percent of global volume in 2013 to more than a third in 2014.
McIntyre will be based in the company’s Shanghai office when he starts on 1 February, 2015. He replaces Mirko Bordiga who is leaving McLaren for another role within the industry.
