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HARMAN unveils the HARMAN ExP integrated solution suite at CES 2020 – elevating automotive tech into meaningful consumer driving experiences

Built to inspire experiences per mile, HARMAN ExP delivers expertly-curated bundles of connected car, audio and service technologies to create cohesive connected driving solutions

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer and enterprise markets, today launched the HARMAN ExP Integrated Solution Suite, which creates comprehensive connected driving solutions by bundling core technologies into one unified offering. These solutions enable cohesive vehicle experiences – not just one-off driving features – to deliver seamless connectivity and make time in the car time well spent.

HARMAN ExP solutions will feature a specially-curated collection of connected car, audio and service technologies to create experiences that deliver specific driver benefits, such as well-being, enjoyment, social connection, accomplishment and more.

“Instead of just creating technologies for a vehicle, we’re designing experiences for drivers and passengers,” said Dinesh Paliwal, HARMAN president and CEO. “With the HARMAN ExP Integrated Solution Suite, we are helping OEMs create consumer-centric driving experiences by skillfully developing customized technology bundles that meet virtually any need. By building with the end-user experience in mind from the start, we will deliver on consumer expectations today – while ensuring OEMs make strategic and future-ready technological investments for tomorrow.”

In addition to its collection of connected vehicle and audio solutions, HARMAN will leverage expertise from its uniquely blended heritage in automotive and technology, the company’s diverse and strategic partnerships and its understanding of consumer experience to design customized HARMAN ExP solutions for OEMs. By taking an experience-driven approach instead of focusing solely on individual technologies, automotive manufacturers will benefit from advanced personalization and technological synergies – while drivers will enjoy a connected experience built purposefully for their needs.

At CES 2020, HARMAN will display the following HARMAN ExP bundle packages as examples to demonstrate how OEMs can partner with HARMAN to bring connected experiences to life in the vehicle:

Advanced Driver Assistance Bundle

By blending cloud, ADAS and telematics technologies, HARMAN will demonstrate a bundled solution that delivers enhanced awareness to keep both drivers and pedestrians safe, while ensuring those in the vehicle can still stay connected to what matters. This solution features awareness technologies like Blind Spot Warning, Directional Sound Steering and the new Vehicle-to-Pedestrian ADAS use case – which forewarns drivers and pedestrians to potential safety conflicts through the use of Vehicle-to-Everything (V2X) technology and 5G-fueled networks. To deliver a complete safety experience, this bundle features assistance technologies like Virtual Personal Assistant (VPA) integration through the HARMAN Ignite Marketplace which also enables voice messaging, navigation, media selection and more. As a result, drivers and passengers will experience heightened awareness, even during busy commutes, while staying connected to their news, podcasts, phone calls and more.

Please click here to view the full press release.


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