- New range of trucks giving “wider choice for customers”: Total of 5 all-new robust Fuso truck models custom-tailored for growth markets in Africa and Asia
- Fuso already present in more than 35 African countries – further market expansion ongoing
Mitsubishi Fuso Truck and Bus Corporation (MFTBC), one of Asia’s leading commercial vehicle manufacturers, today announced it has launched its strategic truck for Africa in Zimbabwe. The custom-tailored Fuso trucks have now already reached its fourth market in Africa following the launches in Kenya, Sri Lanka, Zambia, and Tanzania. A total of 5 all-new Fuso ‘FA/FI’ light-medium- and ‘FJ’ medium-heavy-duty trucks were unveiled on May 14, 2014, to members of the media and customers in Harare, Zimbabwe. At the unveiling event, the new Fuso trucks were presented to over two hundred guests followed by two-day display to the general public on May 15-16, 2014.
Mr. Bob Crossley, Managing Director of ZIMOCO, MFTBC’s local distributor in Zimbabwe, explains the product advantage of the Fuso trucks: “In addition to these Fuso products having great advantage in reliability and robust payload capacity, the superb fuel efficiency and low maintenance cost provide exceptional benefit for our customers when it comes to the Total Cost of Ownership. These robust trucks are exactly the best fit for our customers here in Zimbabwe.”
All-new robust Fuso trucks continuing to make its debut in Africa and Asia
These robust and fuel-efficient trucks, custom-tailored to meet the ever demanding customer expectations in the growth markets, reinforce Fuso’s leading presence in Africa and Asia.
Rigorous testing has been assessed under the most strenuous driving conditions to ensure maximum reliability of the trucks. Following the market introduction in Zimbabwe, the new Fuso trucks will also arrive in Uganda, with already truck orders placed from the company’s local distributer.
Fuso presence in more than 35 African countries – further market expansion ongoing
With a clear view on the growth potential in Africa, Fuso is in preparation to continuously add further markets to its strong 35-country presence on the continent. In the first quarter 2014, January to March, Fuso has sold about 2,000 units in Africa, almost doubling its sales compared to the same period in 2013. With the addition of the new robust Fuso truck range, further markets are planned to be added to the network with a view to unlocking the full sales potential in Africa.
“More choice for customers”: Total of 5 all-new robust Fuso models rolling out to 15 markets in Africa and Asia:
The whole new batch of Fuso trucks comprises 5 new models, the light-medium-duty (GVW 9-16 tons referred to as ‘FA’ & ‘FI’) and the medium-heavy-duty (GVW 25-49 tons referred to as ‘FJ’, ‘FO’ & ‘FZ’), thus providing more choice to customers. These trucks will be exported and sold through MFTBC’s global network in Africa and Asia. Starting with the FJ truck, further model expansion for Tanzania will be ongoing.