CITROËN is asserting its ambition as an international brand right down to its communication and customer relations strategy across all digital platforms. Installations and interactive games have been designed for the Show to enhance visibility on the stand and CITROËN’s commitments to its fan community while showcasing the Brand’s innovations.
CITROËN is taking full advantage of the Paris Motor Show to roll out bold new innovations on the web and social media.
The Brand has set up interactive games in the Lounge area at the centre of its stand to communicate on two of its new launches:
- #C1inthecity – Take a fresh look at the city with the New CITROËN C1. CITROËN has designed a special pinball machine with a touch screen to show visitors all the innovative technologies on the New CITROËN C1 in its favourite playground, the city. The entertaining and amusing game gives visitors and CITROËN fans an opportunity to test their limits and compare their scores directly on the social media.
- #C4CactusByFans – Create your very own C4 Cactus. CITROËN is pushing the personalisation possibilities of the C4 Cactus to the extreme and calling on visitors to configure their own model using a site specially developed for the Paris Motor Show. Commenting, Marie Laloy, Head of Digital at CITROËN, said: “With our special C4 Cactus social configurator, we are seeking to engage with our fans in a playful manner at the Paris Motor Show or directly in the social media. To that end, more than 9,000 possible combinations are available, and design themes inspired by legendary cars in film and television will be unveiled at the Show”. The Brand is also encouraging visitors to share their creations on Twitter using the #C4Cactusbyfans hashtag to take part in a competition and try to win headphones and mini-speakers. The “social configurations” will also be shown live on a screen in the Lounge area on the stand. To access the game, go to: www.C4cactusbyFans.com
Live Google Glass. To show and share brand highlights on the stand, CITROËN is launching a special Paris Motor Show website, www.mondial2014.citroen.fr. The Brand has drawn on all its digital expertise to develop an immersive experience unique in its genre. Through 7 October live stand videos will be broadcast on the site using Google Glass. No fewer than 40 live videos will showcase the vehicles and concept cars, allow viewers to meet with designers, and give web users an immersive experience of the atmosphere on the stand.
CITROËN is also pursuing its international business offensive through its strong presence in the social media. Worldwide, the Brand has some 8.6 million Facebook fans and 300,000 Twitter followers, while its videos have been viewed 50 million times on its YouTube channel. These figures firmly underline the strong relationship maintained by the Brand with all its supporters.
