On March 1, Chery officially launched New QQ known as the “Mini King of China” at a joyful fashion party in Boao, Hainan Province, predicting New QQ will extend the route of fashion and joy and continue the legend of 1,000,000 units in a decade at a new starting point.
As a witness to the rapid development of China’s auto industry in the past decade, Chery QQ impressed consumers with the philosophy of joy and fashion at the beginning of its launch, changing people’s imagination of cars with flexibility and colours, blending joy into the life of 1 million drivers in the world. Meanwhile, by cutting-edge technologies and outstanding quality, Chery QQ has broken three Guinness World Records, won a total of over 70 awards, retained the mini car sales title in the country for nine consecutive years, achieved total sales of over 1,000,000 units in a decade, and won the quality and sales championship in the mini segment, thus becoming China’s most successful original auto brand and the “Mini King of China”.
New QQ is highlighted by the concept “carrying through the colour revolution”. It takes the lead in China to introduce “auto colour marketing”, offering a wide choice of over 20 colours from body to interior for matching, pioneers the “fashion culture” of auto marketing and bring the individuality of Chinese mini cars to full play; besides, from exterior to interior, more than 80 percent of parts have been upgraded compared with the previous edition. New QQ may be rated as a flagship among similar models whether in craftsmanship or in riding comfort including interior space and noise reduction. The body dimension (3564*1620*1527) makes New QQ lead the A00 segment in terms of interior space, the combination of ABS and EBD and the high-rigidity cage body safeguard consumers in an all-round way. Chery’s mature technologies accumulated for years have been fully reflected in New QQ, undoubtedly labelling it with “technology” and “quality” besides “joy and fashion”, enriching the essence of the “Mini King of China”.
Witnessed by over 1 million drivers in over 80 countries and regions, Chery QQ has grown into China’s most successful original auto brand. It is not only a legend for China’s auto industry, but also an icon of world-class mini cars made in China, just like MINI of the UK, SMART of the USA, FIAT500 of Italy and Beetle of Germany. As the “Mini King of China”, QQ has been keeping pace with the “Mini Kings of the World” by constantly enhancing its quality, technology and brand.
The development of China’s auto industry, the acceleration in the process of urbanization, as well as urban traffic problem and environmental protection have promoted the constant upgrading of consumer demands and industrial standards. An industry insider noted learning from developed countries in Europe and America, vigorously developing mini cars and advocating green travel will become the only way for the development of China’s auto industry, and mini cars will warm up again to become a “traffic favorite” by virtue of characteristics such as energy conservation, environmental protection and small road occupancy. Therefore, the strongest voice of the “Mini King of China” produced by New QQ is worth listening to.
