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BMW Group U.S. reports May 2013 sales

– BMW brand sales up 13.8 percent – MINI brand sales down 3.4 percent – BMW Motorcycle sales up 61.1 percent; best May ever  The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 31,174 vehicles, an increase of 10.1 percent from the 28,321 vehicles sold in the same month a … Continued

– BMW brand sales up 13.8 percent
– MINI brand sales down 3.4 percent
– BMW Motorcycle sales up 61.1 percent; best May ever 

The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 31,174 vehicles, an increase of 10.1 percent from the 28,321 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 6.3 percent on sales of 139,142 in the first five months of 2013 compared to 130,843 in the same period in 2012.

“May usually gives us a strong boost as we head into summer and it did so again this year with the newly introduced 320i bringing significant numbers of entirely new customers to the brand,” said Ludwig Willisch, President and CEO, BMW of North America. “All the indicators from our dealers confirm that consumer confidence is increasing and we expect more successful months ahead.”

BMW brand sales  
Sales of BMW brand vehicles increased 13.8 percent in May for a total of 25,230 compared to 22,168 vehicles sold in May, 2012. Year-to-date, the BMW brand is up 8.2 percent on sales of 113,357 compared to 104,779 sold in the first five months of 2012.

In May, best performing vehicles included the 3 Series, up 47.2 percent to 9,307 units; the Z4 Roadster, up 19 percent to 338 units; the 6 Series, up 26.1 percent to 914 units; and the X6 SAV, up 18.4 percent to 887 units.

BMW pre-owned vehicles
In May, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 13.6 percent to 15,831 vehicles compared to the 13,930 vehicles sold in May, 2012.  January through May, BMW used vehicle sales are up 5.7 percent on volume of 72,700 compared to 68,793 in the same period of 2012.

MINI brand sales 
MINI USA reported sales of 5,944 automobiles in May, a decrease of 3.4 percent from the 6,153 sold in the same month a year ago.  Year-to-date, MINI sales in the U.S. are down 1.1 percent on volume of 25,785 compared to 26,064 in the first five months of 2012.

MINI pre-owned vehicles
In May, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 18.8 percent to 1,964 automobiles from the 1,653 sold in May, 2012.  January through May, MINI used vehicle sales are up 19.0 percent on volume of 8,447 compared to 7,096 in the same period of 2012.

Table 1: Vehicle Sales BMW of North America, LLC, May 2013

Vehicle Sales BMW of North America, LLC, May 2013
May 2013 May 2012 % YTD May 2013 YTD May 2012 %
1 Series 638 628 1.6% 2,555 3,463 -26.2%
3 Series 9,307 6,321 47.2% 38,205 40,022 -4.5%
Z4 338 284 19.0% 1,192 1,172 1.7%
5 Series 4,034 6,102 -33.9% 21,407 22,377 -4.3%
6 Series 914 725 26.1% 3,745 2,935 27.6%
7 Series 1,011 1,169 -13.5% 4,220 5,065 -16.7%
X1 3,249 N/A N/A 10,216 N/A N/A
BMW passenger cars 19,491 15,229 28.0% 81,540 75,034 8.7%
X3 2,134 2,460 -13.3% 11,259 11,592 -2.9%
X5 2,718 3,730 -27.1% 18,053 15,966 13.1%
X6 887 749 18.4% 2,505 2,187 14.5%
BMW light trucks  5,739 6,939 -17.3% 31,817 29,745 7.0%
BMW brand 25,230 22,168 13.8% 113,357 104,779 8.2%
Cooper /S Clubman 415 507 -18.1% 1,653 2,263 -27.0%
Cooper /S Hardtop 2,521 2,679 -5.9% 11,380 12,128 -6.2%
Cooper /S Convertible 594 650 -8.6% 1,820 2,153 -15.5%
Coupe 202 287 -29.6% 815 1,313 -37.9%
Roadster 301 254 18.5% 1,239 766 61.7%
Countryman 1,771 1,776 -0.3% 8,474 7,441 13.9%
Paceman 140 N/A N/A 404 N/A N/A
MINI brand 5,944 6,153 -3.4% 25,785 26,064 -1.1%
TOTAL BMW of North

America, LLC

31,174 28,321 10.1% 139,142 130,843 6.3%


BMW Motorrad sales 

BMW Motorrad USA reported sales of 1,809 motorcycles in May, an increase of 61.1 percent from the total of 1,123 motorcycles sold in May, 2012.  This is an all time record for the month of May besting the previous record set in 2005 by nearly 170 units.

F-series sales, boosted by the introduction of the new F 800 GS Adventure and F 800 GT, grew by 66 percent compared to May 2012 with 353 units compared to 212 units last year.

Growth in K-Series, up 24 percent, came from the 6-cylinder K 1600 GTL and GT but it was the all-new water-cooled R 1200 GS boxer that lead the way in May with 360 units delivered to customers, driving growth of 42 percent in R-Series models.

Table 2: Motorcycle Sales BMW of North America, LLC, May 2013

May

2013

May

2012

% YTD May 2013 YTD May 2012 %
BMW Motorcycles 1,809 1,123 61.1 6,344 5,143 23.4

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