Ashok Leyland, the flagship of the Hinduja Group, expanded its network in Orissa with the appointment of a new channel partner – M/s. Rashmi Motors in Cuttack. The newly inaugurated 3S (Sales, Service and Spares) full-service outlet, the first in Cuttack, is strategically located on NH-5, Manguli, Choudwar, is spread over a massive 85,000 sq. ft with 21 service bays including an inspection pit and a paint booth. The workshop is equipped with state-of-the-art pneumatic tools, computerized machines and sophisticated infrastructure.
Addressing the media persons, Mr. Rajive Saharia, Executive Director – Marketing, Ashok Leyland said, “This is a very important step in our overall network expansion strategy. Rich in natural resources, Orissa has always witnessed robust industrial activity resulting in significant freight movement to all parts of the country. A dealership in Cuttack is strategically advantageous since it is well-connected via the national highway and is a part of the Golden Quadrilateral that connects Chennai in the South and Kolkata in the East. Further, feeder state highways connect Cuttack to Jajpur, Paradeep, Talcher, Angul, Kendrapara and nearby towns in Cuttack district. We are confident that the new outlet will enhance our reach and enable us to serve our customers even better.”
The new dealership outlet will be managed by a team of dynamic professionals having close to 17 years of experience in the automotive sector. Known for their high levels of customer service, Rashmi Motors, will also have an exclusive team for accidental repair.
“Our reach is expanding rapidly. With the new outlet, we now have 441 full service centers dotting the country in addition to another 5000 outlets for Leyparts – our genuine spare parts. We have one service center every 75 kms on all major highways across the country that allows us to deliver on our Tatkaal promise of being able to reach a customer within 4 hours and vehicle restoration within 48 hours. In the rarest instance of any delay, the Company will pay a penalty of Rs. 1,000 a day to the customer,” Mr. Saharia, added.
Ashok Leyland’s flagship models like the U-2518il, 3116il, PSV4/161, 4019il and E-comet range of trucks have been widely accepted by customers in Orissa for their rigidity, low operational cost and class-leading performance. The Company offers 3 years’ extended warranty and 2 years’ extended service packages on its range of MAVs.