Recognising the growing trend for browsing and buying online, Ford has launched a new Online Sales service. The consumer-focused website, which can be accessed anywhere, including through the interactive displays in the newly-opened Digital FordStore in Manchester’s Arndale shopping centre.
The Online Sales service complements the Manchester FordStore in providing an alternative way to purchase a new Ford. The service puts customers in control of the purchase process, allowing them to part exchange a current vehicle, chose a new Ford, set preferred payment terms and arrange delivery via participating dealers.
The Digital FordStore, which opened in July, features a five vehicle display and offers customers a relaxed environment to explore the Ford range, including the all-new Ford Focus. Ford ‘hosts’ are on hand to guide customers, assist with vehicle configurations and arrange test-drive bookings.
The official opening of the Manchester FordStore, this week, saw the launch of Car Talk, a series of open discussion events allowing customers to join discussions and hear from Ford experts. Taking place fortnightly, Car Talk covers a range of topics including the technology in the all-new Ford Focus and FordPass Connect.
Speaking at the FordStore launch event, Kevin Griffin, Ford of Britain sales director, said: “We are changing the way consumers interact with our brand and responding to the way they want to purchase vehicles, particularly female buyers. With our new Online Sales service, the customer is in control every step of the way; they can buy in-store today or complete their purchase online at home. They can also visit the store to talk to experts for advice, hear about the latest technologies and experience them with a test-drive direct from the store.”
Ford’s Online Sales service can be accessed via www.buy.ford.co.uk