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Yokohama’s US expansion – just the beginning

Japanese tyre giant Yokohama Rubber is banking on continued growth in the US automotive market, and has ambitious plans for the region. Its North American manufacturing and marketing arm, Yokohama Tire Corporation (YTC), had what it describes as a 'landmark' year in 2013 and is gearing up for new challenges and opportunities this year. It’s … Continued

Japanese tyre giant Yokohama Rubber is banking on continued growth in the US automotive market, and has ambitious plans for the region. Its North American manufacturing and marketing arm, Yokohama Tire Corporation (YTC), had what it describes as a 'landmark' year in 2013 and is gearing up for new challenges and opportunities this year.

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