With tech giants waiting to pounce, what is the future for automakers?

“Mobility solutions and new ownership models” – that’s the future of the automotive industry if the automakers are to be believed.

Except, maybe the future of the automotive industry won’t be defined by the automakers, but by the tech giants. Think like this, and suddenly, the decades of vehicle manufacturing and retailing that consumers have come to accept as “the way things are” need not be the way things will be done in the future.