What’s in a name? Unpacking Mercedes-Benz nomenclature and Maybach’s return

Mercedes-Benz is moving to clarify and simplify is naming strategy, a step that has become increasingly necessary as its model range expands. By 2020 the brand should have more than 30 models on offer. With such a growing brood, some clarification on the system used for the designation of different model series and engine types is required.