Traton outlines plans for global trucking domination

The push for a subscription-style business shows that growth in the truck industry will come not only from selling a product, but also by offering an end-to-end service. By Freddie Holmes

Volkswagen’s truck and bus business evolved from a point where it simply sold new and used vehicles, to providing repairs, maintenance and financial and driver-related services. Now, executives say the new look company, Traton, is becoming an end-to-end logistics solutions provider.

The enterprise plans to control virtually every facet of owning and running a fleet of trucks, and while the name Traton may simply stand for ‘transportation’, this is more a tale of creating the world’s largest trucking subscription model….

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