Pirelli’s focus on the premium tyre segment drives growth

Pirelli’s focus on driving growth through gaining greater traction in the premium tyre segment appears to be meeting with continuing success, its ambition of achieving global leadership in the segment by 2015 driving short-term margin growth against a background of challenging macroeconomic conditions in certain markets. Pirelli is leveraging the visibility It’s time to log … Continued

• By Megan Lampinen
• November 13, 2012