Personal touch proves effective when it comes to public perception

California EV start-up Tesla just can't keep out of the headlines for long. The company is under the spotlight once again, this time following a recent report into brand perception by Consumer Reports (CR). Subscribe to Automotive World to continue reading Sign up now and gain unlimited access to our news, analysis, data, and research … Continued

California EV start-up Tesla just can't keep out of the headlines for long. The company is under the spotlight once again, this time following a recent report into brand perception by Consumer Reports (CR).

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