Personal touch proves effective when it comes to public perception

California EV start-up Tesla just can't keep out of the headlines for long. The company is under the spotlight once again, this time following a recent report into brand perception by Consumer Reports (CR). It’s time to log in (or subscribe). Not a member? Subscribe now and let us help you understand the future of … Continued

• By Megan Lampinen
• February 7, 2014