No Apple car for now as tech giants turn attention to rolling out in-car platforms

Rumours of a car from the likes of Apple have long circulated, but now the tech giants are focusing efforts on bringing platforms into the car. By Xavier Boucherat

Rumours continue over the exact nature of Apple’s plans for the automotive space. Details on Project Titan, the name given to its shadowy autonomous vehicle programme, remain scarce, although there were some developments of note in 2019: it continued to poach high-ranking Tesla engineers, namely former Vice Presidents Steve MacManus and Michael Schwekutsch, joining former Chief Vehicle Engineer Doug Field. It also laid off 200 staff from the project at the start of the year, but the company would later go on to acquire the self-driving start-up Drive.AI, which had reportedly been on the brink of shutting down.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Monthly Online Magazine
£195
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine, our must-read monthly online publication
Mag + Articles + Special Reports
£495
1 user
12-month subscription (Annual rebill)
Access to Automotive World Magazine plus all articles and more than 40 special reports per year
All Content
Single-User License
£1,950
1 user
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Team License
£3,950
Up to 5 users
12-month subscription (Annual rebill)
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research
All Content
Company-Wide License

Contact us for pricing

Unlimited users
12-month subscription
Free tickets to Automotive World events
Unlimited online access to all content, including Automotive World magazine, articles, special reports, data and research

Welcome back , to continue browsing the site, please click here