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Know thy digital self: connectivity to target not the phone but the consumer

Vehicle manufacturers need to offer seamless integration with a driver's 'digital self' or risk losing their brand relationship, writes Megan Lampinen

Vehicle manufacturers need to step up their game on smartphone integration or risk losing some of their brand power with consumers. That was one of the messages to emerge from the Automotive Megatrends webinar 'Digital clusters: virtualisation with in-vehicle infotainment.'

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https://www.automotiveworld.com/articles/know-thy-digital-self-connectivity-target-phone-consumer/

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